“Where are we paying for the same thing twice?”
Duplication rarely announces itself. It accumulates one well-justified purchase at a time, until several products quietly deliver the same capability with different logos. The capability lens puts them side by side so the overlap is finally visible.
Deep-green cells on the heat map — genuine overlap, not complementary tools that happen to share a capability label.
A consolidation candidate and a renewal to renegotiate before it silently auto-renews.
Suppose the capability lens shows a standalone survey tool, a homegrown form builder, and a survey module inside the CRM all delivering Survey Management. Three renewals, three admins, one capability. Seen apart, each looked reasonable. Seen together, two are candidates to retire.